Throughout the context of a receding selective market, Beauty Success Group set itself broader targets centered on beauty companies to grab progress alternatives. “We consider there’s a territory to conquer, which highlights both selective and area of interest manufacturers and meets new client expectations involving highly-personalized, tailored recommendation,” Stéphanie Chalard asserts.
One could take into consideration a return to the codes of the perfumery commerce, however Stéphanie Chalard prefers to speak about neo-perfumery with a really trendy method. Their factors of sale will lay out an providing combining area of interest and selective merchandise and that includes a high-end salon.
“We contemplate there’s a inhabitants that wishes to have entry to a number of the 2 forms of merchandise, however with a extremely specialised service. It’s all primarily based on the client relationship. This service will contain sustained coaching for our advisors in regards to the artwork of welcoming clients and attending to know them, not solely via their purchases, but in addition via their very own persona,” she provides. The group has additionally been engaged on this method with its accomplice manufacturers. “It’s a very talked-about idea amongst manufacturers, as a result of they suppose we revive and construct up an id for the selective community.”
A complementary community
At the moment, the household group counts 5 model networks, the flagship channel being the Magnificence Success selective shops – 320 fragrance shops/salons primarily settled in small and medium-sized cities – accomplished with 170 Esthetic Middle salons. The three different manufacturers are making progress: Magnificence Full Days, a brand new technology of magnificence salons, the Parapharmacie Tanguy community and Beauty Sisters for Millennials.
This new idea, whose identify will probably be unveiled when the primary retailer opens in June in Périgueux, completes the cluster of current manufacturers, nevertheless it is not going to rely upon the Magnificence Success model. A second opening ought to be scheduled for early 2019 to arrange a nationwide community primarily settled in large cities in the long term.